Raison D'Etre

Hello world! Welcome to ongoing, intelligent discussion on how women can have more impact on the products and services that companies market to them: how they are developed, refined and marketed. SWING is dedicated to closing the distance between female consumers and employees and the organizations they interact with by engaging both sides in meaningful, impactful conversation. So whether it's better washrooms on trains or more usable gadgets or why on earth skinny jeans are back, you'll find it here!

And we're off.