Katie Launches!

Katie Couric has been lauded and castigated ... but there is agreement on one thing. There's never been a primetime launch quite like her. I'm not a fan of the new news format and I think it has been appropriately castigated as news lite, but it also caters to an audience that is primarily getting its news now via the internet and needs context and depth versus an outlining of the headlines.

I hate that so much of the coverage has focused on her wardrobe and photoshopping. We ask for substance and then critique her for style? The ratings are good though ... do you think the ratings blip will last? Will the news format last? Are we setting up another female first for failure?