Cadillac and Kate Walsh, firing on all cylinders!

Critique: Cadillac CTS ad with Kate Walsh, when you turn your car on, does it return the favor? Now here is an ad that I can get excited about! They creators of the ad may have had the Kate sex appeal in mind when developing this creative for the male market given that the CTS is a model designed for the male market, however, it gets A's all across the gender board in also appealing to women. This liberated and luxurious female message hits all the right chords with women and goes further beyond brand to extend to product appeal. I found myself considering what it would be like to drive a Cadillac even though this is not my auto brand of choice.

SWING gives this ad top marks for smart marketing with women!