Holiday shopping online?

Where are you shopping online this year? With the dollar in an on-par place it makes cross border online shopping that much more desirable. What Canadian e-tailers are grabbing your attention and reducing your holiday stress? For the creative gift seeker, try www.orangefish.ca for unique gifts designed and crafted by Canadian artisans. How much of your shopping are you doing online this year?

Please, mom!

A survey by NPD Group indicated back-to-school shoppers plan to spend the same (43%) or less (21%) time at brick-and-mortar stores. 51% will shop between Aug. 1 and Sept. 1, compared with 56% last year.

On the other hand, moms welcome online retail stores. A study from PersonalShopper.com found that 55% of moms are planning to do their back-to-school shopping online this year - an increase of more than 25% over 2005. Limited time and money are the reasons.

Revlon - more than a branding Oops

Revlon is going through some major changes. What's also interesting is that its product line Vital Radiance, aimed at the baby boomers, will be discontinued due to poor sales despite $17 million spending over the last 3 months. Revlon said this was due to (a) their failure to leverage the Revlon name (b) organizational changes.

So, where did Revlon go wrong in terms of marketing? Scanning through the site, it seems to have great ingredients. For an ONLINE shopper, this may be an ideal destination. Colour matching (based on what I am already using), community, spoke models, makeup tips, product details, and much much more.

Sadly, the experience is not replicated in store. Imagine CVS and its shelves and shelves of products (most claim to be anti-aging in some way nowadays!). None of the "greate ingredients" listed above could be replicated in real life.

Like cooking, good ingredients do not necessarily mean good results. To truly understand shoppers behaviours...field observation.

Ah, a mobile Salon shopping trip!

News from the other planet

Revlon is going through some major changes. What's also interesting is that its product line Vital Radiance, aimed at the baby boomers, will be discontinued due to poor sales despite $17 million spending over the last 3 months. Revlon said this was due to (a) their failure to leverage the Revlon name (b) organizational changes.

So, where did Revlon go wrong in terms of marketing? Scanning through the site, it seems to have great ingredients. For an ONLINE shopper, this may be an ideal destination. Colour matching (based on what I am already using), community, spoke models, makeup tips, product details, and much much more.


Sadly, the experience is not replicated in store. Imagine CVS and its shelves and shelves of products (most claim to be anti-aging in some way nowadays!). None of the "greate ingredients" listed above could be replicated in real life.

Like cooking, good ingredients do not necessarily mean good results. To truly understand shoppers behaviours...field observation.

Ah, a mobile Salon shopping trip!