It's Not Easy Being Green.

Aw, Kermit. If only we had known how right you were.

I've always been an advocate for the idea that small changes can make a big difference. I do not, however, appreciate it when the responsibility for a huge political and economic problem is passed along to the 'little guy'.

The influx of green products, and now the looming carbon tax, focus responsibility on the consumer to make better choices. That's all well and good, but Big Business needs to take their responsibility to make better, sustainable products more seriously- what need would we have for a carbon tax if there were more viable fuel alternatives, for example?

There certainly are viable alternatives to the way products are made and organizations operate - it's just easier for them to stick with the status quo. Change means work and, in my humble opinion, corporations are often much better at managing work than actually doing any.

Case in point, firms are able to sustain themselves quite well solely by doing it for them. IDEO, a design and innovation firm, published a joint report with Business for Social Responsibility, a nonprofit business association, entitled Aligned for Sustainable Design: An A-B-C-D Approach to Making Better Products this last week. The A-B-C-D framework serves as a guide for companies to Assess, Bridge, Create and Diffuse sustainable capabilities in their organizations. Perhaps breaking things down in Sesame simplicity such as this may make it obvious enough for Big Business to finally get the point.

The success of the Green category shows that people are more than happy to buy better. It's not their fault that things aren't made better, though time and again they are made to pay for it, literally and figuratively. Green would be a lot easier if the powers that be would stop selling it to us and actually buy into it themselves.

Carbon Tax - Good or Bad?

I think we all want to improve the way we treat the environment. How far will we go to ensure that we are doing all we can? On July 1st, BC will be adding an extra 2.4 cents per litre of gas at the pumps as part of introducing its new carbon tax. The carbon tax will also apply to virtually all fossil fuels, including gasoline, diesel, natural gas, coal, propane, and home heating fuel. This is an attempt to create a “greener budget for 2008” which would see consumers paying for their carbon use. Laura Jones, vice-president at the Canadian Federation of Independent Business stated that, "We know from our surveys that over 80 per cent of business owners are already taking action to get cleaner." By putting a price on carbon, people will theoretically use less, thus helping reduce the greenhouse gas emissions that are driving climate change. Is taxing people as a way to enforce more environmental choices an incentive to move us in the right direction or should we be left to making green choices on our own? I mean really, aren’t we taxed enough?