Women are getting smart about what’s in their cosmetics

Aimee Racine, Account Manager
SWING

As women, we are constantly bombarded with different health care and makeup products that can "cover up this" and "anti-age that" but are they really safe? If it's approved by Health Canada or the FDA in the States then we assume that the product is ok. But after the revelation about the harmful hormone, Bisphenol A, surfaced with plastics (especially those that were in baby bottles) as consumers we have to be proactive and keep on top about what could be harmful to our health.

A site that is looking out for the consumer called, Skin Deep: Cosmetic Safety Database, run by a non-profit company, Environmental Working Group, who evaluate over 25,000 cosmetic and personal care products against 50 different toxicity and regulatory databases. They rate each product, which span from make-up to baby and pet products, out of 10; 10 being the highest toxicity.

As I read the information on the site, I was intrigued to find out so many common products that we all assume to be ok were in fact quite harmful to our health and/or the environment. So last night I went to the drug store and bought shampoo, Pantene Pro-V Texturize, and I was able to find that product evaluated on the site. Just so you know gals, this research tool is not just for ladies. In fact, Skin Deep was recommended to me by my boyfriend who was comparing sunscreens. Check it out to see how the products in your drawers shape up.

Nivea's human billboard

I love marketing, I love technology, and I love skincare. But Nivea's recent use of all three - walking and talking human billboard is not my cup of tea.

"The Adwalkers walk about in public places, malls, or other venues where the client's target audience is most likely to be, wearing a high-resolution video screen bearing the client's message across their chests. They are trained to have friendly conversations with interested consumers in order to qualify them for offers and promotional messages."

When it comes to shopping for skincare, women like personal recommendations and a comfortable environment. I honestly do not see myself being stopped in the street and voluntarily engage in beauty talks with a strange guy strapped in a techno vest...then be sent off to an exhibit. I mean, that is 15 mins of my life! Enough for me to check in with my girlfriends about the latest and greatest in the beauty world.

Maybe I just am not a Nivea girl.