Looking to reach women online? Try You Tube

Women are moving the needle in the YouTube demographics. And we are taking full advantage. This is not just women in the 18-35 year range either. We all know that boomers are the fasted growing segment of Internet users, but they are now becoming great social networkers too, embracing personal and professional networking sites like FaceBook, Linked In, photo sharing sites and posting videos to sites like Video Jug .

eMarketer recently cited heavy social network users as also being big online consumers of apparel and books. Another key indicator that women are moving more of their consumer and leisure activities online.

Revlon - more than a branding Oops

Revlon is going through some major changes. What's also interesting is that its product line Vital Radiance, aimed at the baby boomers, will be discontinued due to poor sales despite $17 million spending over the last 3 months. Revlon said this was due to (a) their failure to leverage the Revlon name (b) organizational changes.

So, where did Revlon go wrong in terms of marketing? Scanning through the site, it seems to have great ingredients. For an ONLINE shopper, this may be an ideal destination. Colour matching (based on what I am already using), community, spoke models, makeup tips, product details, and much much more.

Sadly, the experience is not replicated in store. Imagine CVS and its shelves and shelves of products (most claim to be anti-aging in some way nowadays!). None of the "greate ingredients" listed above could be replicated in real life.

Like cooking, good ingredients do not necessarily mean good results. To truly understand shoppers behaviours...field observation.

Ah, a mobile Salon shopping trip!

News from the other planet

Revlon is going through some major changes. What's also interesting is that its product line Vital Radiance, aimed at the baby boomers, will be discontinued due to poor sales despite $17 million spending over the last 3 months. Revlon said this was due to (a) their failure to leverage the Revlon name (b) organizational changes.

So, where did Revlon go wrong in terms of marketing? Scanning through the site, it seems to have great ingredients. For an ONLINE shopper, this may be an ideal destination. Colour matching (based on what I am already using), community, spoke models, makeup tips, product details, and much much more.


Sadly, the experience is not replicated in store. Imagine CVS and its shelves and shelves of products (most claim to be anti-aging in some way nowadays!). None of the "greate ingredients" listed above could be replicated in real life.

Like cooking, good ingredients do not necessarily mean good results. To truly understand shoppers behaviours...field observation.

Ah, a mobile Salon shopping trip!