Women. The advertising engine of influence.

Women are savvy to advertising. We know what we like. We know what we trust. eMarketers' recent consumer stats tell that 78% of us trust recommendations from other consumers, 63% of us trust newspapers and 61% of us trust opinions posted online. Popular ones recently cited in an eCommerce Minute article were www.buzzilions.com , www.pissedconsumer.com and www.my3cents.com . Of course there are also the more industry related ones like www.tripadvisor.com . Which consumer opinion sites do you trust?

With TV, Magazine and radio ads moving down the list of trusted sources, what ads are making an impact now? Check out this video spoof on advertising. You are going to love it.

Seeking: A Naturalist with strong opinions!

Finding a naturalist is proving to be tougher then we thought! We are wrapping up casting for our second Season of the Define Yourself campaign which will feature a range of women with dramatically different mindsets on the topic of aging. We have had no challenge finding lots of women to be involved with one exception-- we are looking for a women who loves every wrinkle, rarely or never wears makeup and is against any anti-aging products or treatments. Does this sound like anyone you know? If so, we would like to hear from you asap! Please email contact@swingthink.com

The Most Emailed Article at The New York Times (29 Oct)

"What Women Want? Just Ask"
While women have always influenced decisions about big-ticket household purchases, their direct spending has expanded substantially in recent years...