A Big Box of Word of Mouth

There is a reason why Hallmark does not carry "belated Xmas wishes" cards. The festive spirit/reminder started 2 seconds after the Halloween and Thanksgiving items are off the shelves.

As one of the Big Box shops in North America, Sears has just launched www.readysetholiday.com that leverages a few trends:

- Word of Mouth buzz is extremely effective especially amongst women and mothers
- Female internet users now equal or outnumber male users in US and Canada
- Mothers/women hold the key to the family wallet and they value convenience and safety
- Woman-to-woman conversations create unique and deep bonds and loyalty

Check out the Mom to Mom forum and tell me what you think!