Friday, May 30, 2008

Greenwashing 101

As marketers, all we have is our reputation at the end of the day. Intentionally misleading consumers is a no-no, yet integrity in marketing is sometimes hard to come by. Case in point - the Green category that is currently exploding with new product entrants that are capitalizing on consumer demand.Now, while many of these companies are authentically “Green”, others are not, and it is important to equip yourself with the facts so that you know what to look for when buying Green products.

Terra Choice is a company that governs authenticity in Green claims by certifying Green products with the Eco-logo. Be sure to look for this logo when purchasing products.

The six sins of Greenwashing:
1. Sin of no proof
2. Sin of the hidden tradeoff
3. Sin of vagueness
4. Sin of irrelevance
5. Sin of the lesser of two evils
6. Sin of fibbing

Thanks to TerraChoice for keeping the industry honest!

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Friday, May 9, 2008

Social sharing and online learning not just a trend for women

As female consumers and entrepreneurs network and build their profiles, their online tools are only getting better. Here are some resources and statistics that have recently popped up.

The Goldman Sachs Group has launched 10,000 Women, a site dedicated to helping women in emerging economies launch and build their businesses. Partnering with universities in Europe and the United States including Harvard and Columbia Business School, 10,000 Women places women in flexible programs and traditional educational environments, supporting their path towards earning an MBA or BA.

In a social networking capacity, women have a slightly greater presence on popular social networking sites over men. According to a study by RapLeaf, a sample of over 30 million users found that women are more likely to spend their time online establishing and nurturing relationships on sites such as Flickr and Facebook.

With new blogs and sites popping up regularly on topics ranging from pop culture to the environment, women are proving to love debate and dialogue online. A great new site, wowOwow: The Women on the Web, was created by fifteen women in different fields including entertainment, journalism, and publishing. Contributors include Whoopi Goldberg, Candice Bergen, Lesley Stahl, and Lily Tomlin, all providing their unique views on topics ranging from current events, politics and pop culture.

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