Friday, April 10, 2009

The quintessential mom: Kelly Ripa or Michelle Obama?

What are our quintessential mom role models today? We know what it used to be with images of June Cleaver who had command over the kitchen and the household. But, what does the modern day June Cleaver look like?

When Electrolux launched its most recent campaign with spokesperson, Kelly Ripa, running around the kitchen looking glamourous while seamlessly juggling the hosting of an adult dinner party and a kids sleepover-- while of course thanking Electrolux for making it simple (and fashionable!)... we have to question the creative minds behind this strategy and who they were trying to attract as their target audience. How many of us actually aspire to this and what message is it sending for those of us that are never going to be quite that organized, glamorous or in control?

The closest I can come to the modern day mom who embodies style, grace, strength, intelligence, compassion, authenticity and warmth is Michelle Obama. Heck, she is out-rating her Presidential husband! But, a realistic everyday role model she is not. A shout out to Electrolux... I wonder if Michelle is available?

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