Wednesday, September 24, 2008

And the next COVERGIRL is.... Ellen DeGeneres!


She’s funny, witty, successful, attractive and now SEXY too! And, she’s got great skin. Bravo to COVERGIRL for selecting her as their next... wait for it..... cover girl.

P&G explains it like this...
"Ms. DeGeneres appeals to consumers who are looking not so much for a role model as a woman they can relate to both physically and emotionally,” P&G V.P. Esi Eggleston Bracey tells The NYTimes. You may question what you actually have in common with a wealthy 50-year old talk show host/comedienne who's been the star of a successful sitcom, shills for American Express, and is a high-profile lesbian.
That is, you may question the connection until you take the "celebrity" out of Ellen's life and focus on where she's been, how she's re-invented herself and how comfortable she seems to be in her own skin these days...and then you get it. Or as CoverGirl's new tag line goes, "Easy, Breezy, Beautiful...Ellen."

So for me... mainstream just got a little better.

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