Women and their cars

Gone are the days when women stood by and let their husband or father make decisions about their cars. Now women take their purchasing power into their own hands and in Canada they are buying 65% of new cars and influence 80% of all car purchases (source: 2007 Canadian New Marketing Report). So, where does the empowered woman go to find out more about what she wants in a car? Some start at Carsforgirls.com, which is a site that aims to educate women on all aspects of cars. It is essentially a blog with clever and interesting information encouraging women to ask burning questions they might not otherwise feel comfortable doing in a dealership. This site provides supplementary information about cars, road trips and general auto maintenance while having an informal, fun feel appeal.

It seems that some women want to keep the car a fun place to be. Girlslovewheels.com takes the exciting aspects of personalizing your vehicle to a whole new level. In addition to its interesting tips, see 75 unique and helpful tip to enjoy road trips, a substantial portion of the site features items for sale ranging from Hello Kitty decals to decorative car seats. This site also has an entire section devoted to teen girl drivers and their accessories.

For the more car savvy woman or those who like to be a bit more edgy when it comes to their car purchases, go to Askpatty.com. It is an advice based site from the US has the latest car reviews, compares brands of cars and has information on loans and insurance. I especially liked the blog section because it highlights the variety of vehicles women enjoy – not just the minivan! Car loving women have a variety of styles and preferences when it comes to vehicles, from professional Nascar drivers to stay at home moms, women are voicing their opinions on what cars they like and why. For us Canadians, AskAngela.ca is a great source of automotive information and has a handy advice section. So don’t be shy any longer! Price compare and arm yourself with great information before walking into the dealership. Be proud fellow car lovers, be proud. Together we can kill the stereotype once and for all.